IBM: Using Strategy to Build a “Smarter Planet” Essay

1) Pick a company (or a stake, institute, city or government.) which whoremaster be a client of IBM and describe trio (3) specific benefits the Smarter planet initiative can provide to the brass section. Wal-Mart(i) By managing and organizing Wal-Marts huge database through database management which will be help time lag better track of inventory levels, merchandise assortment and product pricing. (ii) facilitate Wal-Mart better analyze buying behavior through implementation of modishness systems. (iii) Increased efficiency and better customer service.2) Conduct a donkeywork analysis for IBMs Smarter Planet initiative. Strengths(i) An Internationally recognized company with a truly good reputation. (ii) Known for its revolutionary and innovative inventions like the arduous disk drive and the ATM. Weaknesses(i) Pressure to perform and deliver on what IBM has get out to accomplish through the smarter planet initiative. (ii) Because of IBMs size and considering how enormou s its been in business, the company will find it very ambitious to make big tacks such as a total change from their current commodity-based business to customizable businesses. Opportunities(i) Growth of markets in developed and third piece countries. (ii) Business analytics and optimization.Threats(i) A securely competitive industry with very known companies like HP and Dell who also cater to large transcriptions for nearly similar purposes. (ii) Shifting from a commodity-based to customizable businesses will be very challenging.3) What applicable trends to consider for the next three to five years? Customer Trends(i) The relish for customers to work more efficiently.(ii) The desire for customers to stay updated and connected across technologies.environmental Trends(i) Fewer trade barriers.(ii) Growth of developing countries.4) (a) How can IBM communicate its schema to companies, cities, and governments? List 3 ways (i) By fashioning Information such as industry reports , statistics and videos available on their website that describes the strategy. (ii) Through a garner from the Chairman by Sam Palmisano, which shows how the Smarter Planet initiative represented an excerpt of intelligence into the way the man actually works. (iii) By using fall guy and television advertising campaigns to communicate IBMs ability to make the world smarter.(b) How is Watson a part of the communication strategy?Watson is a very strong communication tool. Its exposure on shows like Jeopardy are a great way to deliver its message about their strategy.5) What are the benefits of the Smarter Planet initiative to (a) Society(i) Help cites, industries and organizations make smarter decisions, the result of which would help disregard costs, reduce waste and increase productivity which would in turn making them more profitable and sustainable. (ii) IBM believes that through this initiative, any person or organization can now become digitally aware, networked and intellig ent. (b) IBM(i) Close customer interactions which facilitate better relationships. (ii) Successful implementation of smart solutions will lead to brand loyalty and ultimately increased revenue.(c) How should IBM sum of money the results of the Smarter Planet Strategy? IBM should measure the results based on how successful the Smarter Planet Strategy has been on an organization after its implementation. For example, by using IBMs smart solutions to analyze its data, the Memphis law Department reduced crime by 28 percent. Here we can clearly see that the strategy turned out to be very successful, hence, a great result for IBM.